In 2026, the real risk isn’t adopting AI – it’s adopting it the wrong way. Avoid common pitfalls and start the year with actionable insights to turn AI-enabled ambition into measurable frontline impact

Field Service Directors gather to discuss the major transformations due to globalization, digitization and changing customer behaviours. Service businesses to understand the need to adapt in order to build a world-class proactive division that will converge machine, data, and customer satisfaction.