Mega trends like Industry 4.0, Big Data and the IoT are transforming the nature of service in the manufacturing industry. Therefore, service innovation has become vital for safeguarding continuity. In addition, these trends offer a wealth of opportunities for high value low cost service business offerings. But how do you distinguish hype from solid business potential, how do you develop new services, and what do you need to do to evolve from being a reactive to a proactive service provider?

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