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3 Metrics to Help You Thrive in The Age of The Customer by Laura Patterson,CustomerThink

The Most Useful Customer Metrics for the Engagement Economy

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We wish there was a magic number. There really isn’t a one-size-fits-all list for every company all of the time. Also, it’s almost impossible to come up with one set of metrics that will be in place forever. However, the best in class group consistently employs three broad customer metrics that have financial implications for every organization. If you want to thrive in the age of the customer, we would recommend you start with these three metrics and use them as a barometer for your Marketing organization.

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