6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

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05|05|2022 09:09 Leeftijd: 2 yrs
Categorie: Home, AFSMI-NL

6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling

1. It lets you know why your customers may leave you.

Still, relying on survey-based customer feedback? If so, it’s insufficient as it only involves a handful of customers. This sample size isn’t an accurate representation of your entire customer base. In addition, it fails....

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