Don’t Lose the Human Touch When Using AI and Big Data for Marketing

A company with a data-driven strategy is 6X more likely to be profitable year over year.

It’s a valid concern, especially when the latest trends in customer experience point to the fact that we need to be more human with our customers.

So, the question remains—how can brands retain the human touch while still using AI and BI?

My solution: Adopt a data-driven marketing strategy—one that ensures you’re applying empathy.....