Everything-As-A-Service: Why All Brands Must Consider Subscription Models

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01|06|2022 12:04 Leeftijd: 2 yrs
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Everything-As-A-Service: Why All Brands Must Consider Subscription Models

The subscription and servitization model will shape the businesses of the future. Let’s delve into what this trend means in practice and explore some brief examples of companies that have embraced this business model.


The “as a service” revolution Apple is a great example of a company that has transitioned from a straightforward product manufacturer to a subscription-based business – via services like Apple News, Apple TV, and Apple Music. This trend is something....

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