Gartner Survey Finds 60% of Marketing Leaders Believe Collecting Customer Data While Balancing Privacy and Customer Value Will Be More Challenging in 2023

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02|04|2023 12:38 Leeftijd: 2 yrs
Categorie: Home, AFSMI-NL

Gartner Survey Finds 60% of Marketing Leaders Believe Collecting Customer Data While Balancing Privacy and Customer Value Will Be More Challenging in 2023

Seventy-eight percent of respondents say their organization empowers customers to take control of their data

A Gartner survey of nearly 400 marketing leaders conducted in November and December 2022 revealed that 85% of respondents have implemented a formal policy to manage customer data, yet privacy remains an ongoing challenge. Despite this, marketers are leaning into personalization more than ever, with 42% of respondents citing that they are executing one-to-one personalized messages to customers....

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