Is 'willingness to recommend' really 'The Ultimate Question'?

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19|10|2018 13:07 Leeftijd: 6 yrs
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Is 'willingness to recommend' really 'The Ultimate Question'?

The One Number You Need to Grow.


The research was about what single question best predicts revenue growth. Such a question is referred to as 'The Ultimate Question'. Such a question is referred to as 'The Ultimate Question'. While most people remember the answer as "How likely are you to recommend company X to a colleague or friend?" that is an incomplete picture.

lees verder Customer Strategy