Mckinsey report :Road to change Value creation in the metaverse (77 pages)

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Mckinsey report :Road to change Value creation in the metaverse (77 pages)

The real business of the virtual world

This report examines the emergence of the metaverse: its history and characteristics, the factors driving investment, how consumers and businesses are using it today and may in the future, its value-creation potential, and how leaders and policy makers can plan their strategies and near-term actions.

Link to read the report