Measuring Success in Customer Growth and Renewal

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02|01|2022 10:35 Leeftijd: 3 yrs
Categorie: Home, AFSMI-NL

Measuring Success in Customer Growth and Renewal

Discovering the New “North Star” KPIs for Customer Growth

As teams move from the “defend the base” charter to the “grow the base” charter, a new measure of success is required. Classic gross renewal rate (GRR), a traditional north star for renewals, is a defensive measure that indicates the ability to renew the install-base revenue.

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