The 10 Most Important Customer Experience (CX) Trends In 2024 by Bernard Marr

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The 10 Most Important Customer Experience (CX) Trends In 2024 by Bernard Marr

Good sales and marketing, quality control, pricing, customer service and after-sales all help businesses to generate sales. But good customer experience (CX) creates customers for life.


CX will continue to take on new meaning as it becomes a strategic priority for all businesses. Here, I highlight the ten key trends that will drive it.

Generative AI In CX

Though massively hyped, generative AI is still relatively new to the business toolbox and over the coming year, more organizations will start to understand exactly where it can bring value. In terms of CX, it has endless potential uses, from generating dynamic marketing.....

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