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The 26 marketing insights for 2017*

Roland van Kralingen wijst u de weg in het nieuwe jaar.   1. It’s not about promising, it’s about delivering. 2. It’s not about brand communication , it’s about brand theatre. 3. It’s not about benchmarks, it’s about being different. 4. It’s not about shareholdersvalue, it’s about consumer, society and employee value 5. It’s not about creative hot shops, brand consultants and media buyers, it’s about the integration of these disciplines. 6..............

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Lees alle 26 marketing insights door Roland van Kralingen op de website van marketingonline

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