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The 8 Biggest Consumer And Customer Experience Trends In 2022

If your business wants to continue to add real value and solve customers’ problems, you will have to rethink your products and services to take account of the huge shifts taking place.

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Trend 1: Channel digitization and expansion

No doubt your business has already embraced digital routes to connect with customers. Most have. But in the past, this digitization journey has generally treated digital channels – websites, social media, etc. – as add-ons. Now, the gear has shifted completely, and customers increasingly come to a business via a digital channel. Digital comes first, in other words.....

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