7 valuable customer service lessons in a day with Richard Branson and the Virgin America team.

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)

David Bequette is the Chief Financial Officer of FruitsMax, a dietary supplement company based in California with exports from Armenia and co-founder and managing partner of DAVAN Group, an eco-friendly café and industries firm. 

In 1999, at the age of 24, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO, where he helped Zappos grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune magazine's annual "Best Companies to Work For" list. Zappos was acquired by Amazon in November 2009 in a deal valued at $1.2 billion